Skip to content
ScrollLink UK

The Video Platform Offers The Community Control to Decrease AI-Generated Content in Their Feeds

TikTok is introducing a fresh option that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the company revealed that it now features over 1 bn AI videos.

Trial and Implementation

This change is being tested over the following weeks before a widespread rollout. This advancement coincides with a surge in content created by AI, driven by recent video-generation tools.

AI Content on Other Platforms

Recent reports that approximately 10% of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A considerable share of this material is considered low-quality AI content, a label for substandard, bulk-generated content that is often absurd or bizarre.

“We know from our community that numerous viewers like content made with AI tools, from digital art to informative clips, and we intend to offer the community the option to see more or less of that, based on their own preferences,” stated a spokesperson.

Volume and Proportions

The platform announced that there are now over a billion videos on its service identified as AI-generated. Overall, over 100 million pieces of content are added to the service each day, making AI content a limited portion of its overall inventory.

User Control Features

Viewers will be in a position to limit or boost the amount of AI content they see by using the topic control option in the app and selecting the AI content topic. Other topics that currently be controlled under the filter cover news, clothing, cosmetics, and choreography.

AI Disclosure Rules

The platform’s policies mandate creators to identify lifelike AI-generated content, and it bans malicious fake videos of well-known individuals or emergencies. Any realistic AI video that is not labeled can be taken down under its community policies.

In addition, the app will now attach an AI-generated label to content made using its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This action is aimed to deter users from trying to bypass the disclosure requirement.

Educational Initiatives

TikTok is additionally introducing a $2 million AI literacy fund for professionals and groups to develop learning resources about ethical AI use. This project will benefit non-profit groups specializing in educating programming and robotics.

Content Safety Approach

TikTok has supported its moderation strategy, during discussion over plans to make redundant numerous safety staff in the UK. TikTok is expected to reduce a significant number of roles in its user protection department in London, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.

A senior executive stated that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most graphic content before it is viewed by staff. The platform stated a notable drop in disturbing and violent content handled by content reviewers over the previous year due to intervention by its machine learning processes.

We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is proving valuable work at speed.”
The writer

Michael Mclaughlin

A seasoned business consultant with over 15 years of experience in helping startups scale and thrive through innovative strategies.

ScrollLink UK

Type to search articles.